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Search engine optimization is a long-term procedure and results are rarely instantaneous, but the very first steps you take after you launching a new site can have a big impact on the site's potential to rank at Google search for its target keywords and start earning traffic, leads and sales.
Get things in the beginning, from an search engine optimization standpoint, and you'll save yourself hours and hours of work further down the line fixing a web site that wasn't originally built with SEO in mind.
Below, we've listed seven first steps that you ought to take whenever you launch a new site to be certain it's designed from the beginning to rank because of its target keywords and draw as much traffic as possible from organic search.
Structure your website to get your target keywords
The construction of your site has a massive effect on its ability to rank. In order to rank effectively to your target keywords, you have to structure your website so that each page targets its own set of closely related, highly applicable key phrases.
By way of example, pretend you're starting a web site for a men's shoe store. You sell a variety of different men's sneakers, from leather shoes and boots to sports sneakers. You would like each class to rank because of its target key words and attract searchers searching for a specific type of shoe.
This means breaking your website's structure into groups, with each category aimed at another search keyword. Below, we have included an example website structure, with the homepage targeting the primary keyword ("Men's shoes") and subpages for each secondary key word:
Structuring your site similar to this has a lot of advantages. To begin with, it produces a very clear theme and goal key word for each page on the website, instead of owning a single page target multiple keywords and phrases. It permits you to closely target every keyword on each page for maximum value.
Additionally, it allows you to further divide each category into subcategories. For Instance, If our example website sold many Distinct types of men's leather shoes, then we can further break down it to target extra key words with subpages:
This arrangement lets each page target its own primary key word, as well as a set of secondary keyword phrases. A website structure like this, with every page devoted to its own set of keywords, gives each page higher relevance and enhances its possible organic search visibility.
Key Points:
Ensure each page of your site targets one primary search keyword and many secondary keywords.
Structure your site so that each page is as applicable and specific as possible with the example structure displayed above.
Avoid optimizing one page to get too many keywords and phrases. It's better to have many pages, each exceptionally relevant, than 1 page covering multiple topics poorly.
Make sure every page has great, Google-friendly articles
In the world of SEO in 2016, content is just one of the most important on-page factors for assisting your website rank. Prior to starting any active SEO efforts, it is important to ensure that your site has content that engages and assists its customers.
Data shows that pages with 2,000+ words of content normally rank higher in Google research than webpages with short, light content. Moving into detail might take more time, but it's a positive effect on your website's ability to rank in organic look because of its target keywords.
Research also shows that long, detailed pages are more inclined to get hyperlinks than short pages. As time consuming as it might be to create long-form articles for all your webpages as you build your site, doing this can cover itself in a larger number of inbound hyperlinks to each page.
A fantastic way to think about your content is as the answer to someone's demand. We've previously written on using Maslow's Hierarchy of Needs for a source of inspiration to your content. If it's possible to solve an essential need, your search-engine content is far more likely to pull valuable links.
For optimum search SEO, include your target keywords in your content occasionally, but don't overdo it. Google's algorithm is smart enough to find keyword stuffing, and it is going to usually result in your site being penalized in the rankings for its keywords.

Instead of stuffing keywords into your content, use them strategically. Insert your key words to H1 and H2 tags onto your page. As soon as you finish writing every page, double check it to make sure your keywords fit naturally into the content.
Key Points:
Try to write at least 2,000 words of content for each page, using your keywords when relevant without overusing them or"stuffing" them into the content.
Use digital marketing , H2, H3 and H4 tags to mention your main and secondary keywords and phrases, as well as long tail keyword variations you want to rank for.
Don't just write for writing's sake -- attempt to answer questions your users may have and resolve their problems in your on-page content. Optimize your title tags for each Main keyword
Your title tag is the text which Google will display as the page title for every search result, as well as the text that will display in your user's browser when they visit your page. It's important that all of your pages have name tags that are optimized for their target SEO keywords.
A good title tag should accurately describe the content onto your webpage while mentioning the main keyword you're targeting for SEO. By Way of Example, the"Men's Leather Oxfords" page on our shoe site above would benefit from a name tag such as this:


Here's an example of how the title tag above would look in Google's search results for somebody that searched for our illustration website:
You can observe that the key word is at the beginning of the title, attracting the attention of the user and showing Google that our page is relevant. Since our website is structured with each page targeting a particular keyword,"men's leather oxford" is also emphasized in the page URL.
Google will crop your title tag if it's more than 60 characters, so make sure that you maintain your page titles short and simple. It is best to use your target key word as close to the start of the title tag as possible for optimum SEO.
Use your main key word once, then add pertinent information about your page.
Maintain your name tag under 60 character (55 is recommended) so that Google doesn't truncate it due to excessive length.
The meta description is the short snippet of information that appears below your website's name and URL at Google's search engine results. Although meta descriptions are not a ranking factor, it's important to provide every page on your website a related, keyword-focused meta description.
1 reason behind this is that your meta description can have a massive impact on your webpage's CTR, or clickthrough rate. A detailed meta description will encourage users to click your outcome instead of a competing website, increasing your entire share of lookup impressions.
You can see that the list offers a whole lot more detail regarding what users may expect to see, in addition to a compelling reason to click through in the kind of our free delivery offer.
Every page of your website must have its own unique meta description which explains the webpage in more detail and supplies a reason for users to click. If you're using WordPress, then you can instantly add special meta descriptions using a plugin such as Yoast SEO or SEO Ultimate.
To put in your name tag and meta description, just scroll down to below your page's content box and locate the SEO settings area. Enter your name and meta description to the data entry boxes shown below:
Key Points:
Ensure every page of your website has its own meta description, as it makes a large difference to your organic search clickthrough rate. Google can see when you are overusing keywords, plus they may penalize your site.
Concentrate on encouraging the user to click, since the aim of a meta description is to"sell" your site to its target audience. Set up Google Analytics and add your Site to Google's Search Console
As soon as you've built your website, created content and awarded each page a exceptional title tag and meta description, it is time to set up Google Analytics. Google Analytics is free tracking software which lets you monitor how folks use your site, in addition to how they locate it.
From an search engine optimization perspective, Google Analytics is a great tool for seeing opportunities to further maximize your site for specific keywords. Installing best digital marketing company in mumbai as soon as you launch your website gives you data right from the start, helping you optimize afterwards.
Just visit Google.com/Analytics and sign up using your Google account. Once you've configured your website in Analytics, you will want to paste your unique Analytics tracking code onto your site.
If you use WordPress, you can add the code using the Google Analytics by Yoast plugin. If you've got a static HTML website, you can include the Analytics tracking code to each page by following Google's directions.

Once you've setup Google Analytics, it's time to add your site into Google's Search Console.
Search Console is Google's platform for webmasters. It provides you access to valuable data on how your website performs in organic search, in the keywords for which it ranks to its internet search CTR for each keyword, total keyword opinions and other valuable metrics.
To add your website to Google Search Console, visit Google.com/Webmasters. Since your site is already linked to your Google Analytics account, you can start using Search Console without any extra verification procedure.
The 2 steps outlined above may not seem that important now, but they'll come to be very useful when your website starts to rank because of its goal key words and generate traffic.
Key Points:
Setting up Google Analytics and Search Console gives you further insight into just how your website performs, so it is worth doing it as early as you can.
Search Console will keep you updated as to new opportunities to optimize your site for search, so make sure you check it every week or two.
Congratulations! Using Google Analytics and Lookup Console configured, your title tags and meta descriptions optimized and good articles on every page of your site, you have taken care of this search-engine website of search engine optimisation.
Now it is time to move onto another step in the SEO process: building links. A fantastic way to get started building links to your website is to reach out into your private network -- buddies, influencers and colleagues -- and ask them to help boost your website.
If you're friends with bloggers whose content is relevant for your site, reach out and ask if they would be interested in writing about you. If your site is newsworthy, get in touch with a local newspaper and ask if they would be interested in reporting on you.
Struggling to attract the attention of bloggers and site owners? QuickSprout has a variety of email outreach templates that, while far from perfect, are useful for creating your connection building outreach campaign.
Link building is a slow, gradual process, but it's often easy to kickstart it in the earliest days of your site by making use of your personal network. A friend or two connecting to your website is often all it takes to put it on Google's radar and get started improving its visibility for a number of key words.
1 great way to get started building links is via guest blogging. Our guide to guest blogging is full of insightful suggestions on the best way best to reach out to bloggers and get the chance to compose for them, creating high-value links to your site from the procedure.
Key Factors:
For those who have existing relationships with bloggers and site owners, don't hesitate to use them to promote your recently established site.
Do not worry too much about factors like anchor text optimization now, since your goal right now is just to establish a solid link profile.
If you want to earn top quality links from great sites, use our guide to guest post to find great blogs and contact their editorial teams. Construct a long term strategy to produce ongoing Search Engine Optimization results
SEO is a long procedure, and it's seldom sufficient to simply launch a web site and wait patiently as the prospects, sales and earnings start to roll up in. If you'd like to rank for competitive keyword phrases, you need to assemble a very long term SEO strategy with clearly defined goals, milestones and objectives.
This approach could involve content promoting , or it could just be a matter of reaching out to site owners to highlight link construction opportunities. There's no one"right" way to perform SEO -- because every site differs, everybody's SEO strategy is ever so slightly unique.
Are you ready to begin optimizing your website for search?
If digital marketing 've built your site and executed the seven steps outlined above, you are well on the path towards SEO success. As you begin to generate traffic, remain up to date on the SEO metrics that matter for your site with our sensible guide to SEO metrics.