How To Market Yourself As A Ghostwriter
Even if you’re working from a freelance website as we discussed in lesson two, it’s still important to market your business and set yourself apart from the competition. To do this, put yourself in the clients shoes and think about why they should hire you. What are your specific skills? What topics do you specialize in? What is your USP (unique selling position)?
When you can answer those questions you can create a marketing plan that will help bring in consistent clients that are a good fit for your business. While you may be hesitant when it comes to marketing your talents it’s a very important task that shouldn’t be ignored or pushed to the back burner.
The cornerstone of your marketing plan should include a website to let people know who you are and what you have to offer. A solid resume and good portfolio that includes a variety of your writing samples for potential customers to review.
You’ll also want to set up a system for collecting leads, like an email list, push notifications or at the very least a contact form. So that you can follow up with people who may be interested in hiring you and collect testimonials from happy clients. This type of social proof can really boost your credibility. And while we’re on the subject, a social media presence is also a good idea because it allows you to connect with consumers in a way that is comfortable for them.
You can be the best ghostwriter in the world but you won’t make any money if potential clients don’t know you exist, so you have to be visible and easy to find, so don’t be afraid to put on your marketing hat and tell people what you can do for them, for a price of course!
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