The Multiplex Cinema
The concept of a multiplex cinema first came about in 1963, when Stanley H. Durwood opened the first multiplex in Missouri. He realized that having two screens in one building would increase ticket sales. He expanded his multiplex by opening two more screens in 1981, and by October 16, 1987, he had fourteen screens. Since then, multiplex cinemas have sprung up all over the world, with one in just about every major city.
The earliest multiplex cinemas were opened in the late 1950s. AMC's Elgin Theatre in Ottawa opened in 1965, and the nearby Little Elgin cinema was soon followed by a three-screen theatre. The Westgate hosted the world premiere of the Disney family film Those Calloways. The Beverly Center Cinemas was the country's largest multiplex theater in 1982, and closed its doors in 2010.
Today, multiplex theaters are becoming more innovative in their distribution. Some major multiplexes are introducing novel gimmicks to entice moviegoers. One such gimmick is National CineMedia's ARcade, a game platform that theatergoers can play before the show. In an attempt to keep their audiences happy, the large chains are also launching new luxury cinema experiences. In addition to improved food and alcohol options, many multiplexes now feature better sight and sound systems.
Today, many Indian movie theaters feature multiplex screens. A major multiplex chain in India is PVR, which runs a chain of 142 multiplexes and hosts the International Film Festival of India in Goa since 2004. PVR is owned by the Inox group, which owns a large part of the country's real estate, and has been a pioneer in the multiplex industry. สายธารรักของสองเรา are changing the rules of film exhibition in the world's largest film industry.
As a result, multiplexes are an increasingly popular choice among movie goers. Ticket prices range from Rs. 120 to Rs. 600, with a higher price during festivals. Popcorn is expensive and the hall capacity is too small. Single-screen multiplexes have become a rarity in India. But if you're looking for a cinema in a crowded town, you're in luck.
AMC has offset the starting times of its films with those at other theaters. Previously, single-auditorium movie theaters would have downtime between showings, while AMC's staff members would be constantly busy serving its other auditoriums. In addition, AMC also added a second screen to the Patricia Theater, which became known as Little Patricia. AMC also made a large amount of money from the concession stands, which sold for around $3 million per month.
